BizSugar.com › Marketing › Why Naming Your Brand After You Is a Bad Idea

Naming a brand after themselves is definitely the route that most business owners like to take when opting for a brand name. More so in the case of one of a kind/custom made products and services.

While naming a brand after the business owner/designer/creator is a great way to stand out it is not a method that is without its own pitfalls. My last post shed light on the perks of naming your brand after you (the business owner). Here’s a look at why naming a brand after you could be a bad idea too…