Why Press Releases Don’t Work and What to Do Instead

Posted by CanadianFinance under Marketing
From http://createhype.com 4848 days ago
Made Hot by: crozon on August 24, 2011 1:00 pm

Just like any reader, journalists need to be pulled in by a great story. This is why press releases don't work.

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Comments

Written by yoni67
4848 days ago

Tom,

As a writer, I think unless you have a HUGE organization, press-releases are worthless. Its days have gone by.

The funny thing is these days, 99% of press-releases are not press-releases at all. They are novelty items crafted to look like the real thing and mostly they appear in blogs, newsletters, etc., rather than in the press as their name and purpose suggest.

A true press-release demands both an outstanding vision, reputation and some VERY highly-placed contacts in the world of journalism.

Yoni

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