Why sales is no longer the "big man on campus"

Posted by devan under Marketing
From http://www.enmast.com 4151 days ago

Marketing and sales has changed a lot in the last 5, 10, 15 years. Problem is, it's hard to adjust to these new changes in our business development processes. Your sales team needs to take a step down, and marketing needs to step up!

Say what? Read on and see what Brad means.

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Comments

Written by HeatherStone
4149 days ago

Hi Brad,

It's probably fair to say that sales has changed not so much been downgraded. Or perhaps we might even say it's merged with marketing in some instances, particularly if we look at how some companies view online conversion strategy. The role of sales is somewhat different these days, it's true. But, if anything, it's gotten easier to sell smarter and that can't be a bad thing. Thanks to Devan Perine for sharing this post with the BizSugar community.

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