BizSugar.com › Marketing › Why Should I Consider PPC As Part Of My Marketing Strategy?

No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they are looking for when they are looking for it.

Because PPC, by definition, is paid advertising, many marketers choose to view it as part of a different family than inbound. By definition PPC also draws potential customers in by providing engaging and relevant content to viewers when they are looking for it (a.k.a. inbound marketing).