BizSugar.com › Marketing › Why You Shouldn\\\'t Target The Most Influential Bloggers (And Who To Target Instead)

If I asked you to go out and do influencer marketing, your natural instinct would be to go out and find the best bloggers in your niche, and see if they were open to partnering up.

In fact, this is most peoples’ natural instinct, and as a result it creates a huge skew.

You have the top 1% of bloggers who are receiving 90% of the offers.

And everybody else, is barely getting noticed.

It sort of reminds me of the American economy.

The problem with this is obvious – the top bloggers don’t have the time to deal with all these offers.

Nor are they interested in them – because realistically, a blogger is only looking to sell to their audience at most a few times a month.

This means unless you have an extremely compelling offer, and/or a great relationship with the influencer, you’re hard pressed to find an influencer willing to work with you.