BizSugar.com › Marketing › Why Your Marketing Strategy Needs To Be Like An Onion

Success in business these days has become more complicated because there are so many layers. Defining success isn’t as easy as it once was, for one thing. But more than that, the business that does what it does well might not be the one that gets most business. You can be the best restaurant in a town, but more business might go to the one that markets itself better.

Even then, “better” is such a subjective term. Does it mean more aggressively? Smarter? In a more innovative way? Well, it can mean all of these.

A successful marketing strategy is like an onion. Because of all of the layers, obviously.