BizSugar.com › Marketing › Why Your Software Business Needs A Service

Recently at NinjaOutreach we started offering services (if you’d like to learn more about what we offer, fill out this form).

I think for some people, this was a bit surprising:

Afterall, we’re a software business and a services component might seem a bit out of place.

I wanted to discuss the strategy behind that decision and make the case for not only why we needed to start offering services, but why virtually all software companies should too.