BizSugar.com › Marketing › Will You Be Using Outcome-based Marketing in 2011?

“Winning isn’t everything; it’s the only thing.” You can either attribute this quote to UCLA Bruins football coach Henry Russell “Red” Sanders at a Cal Poly San Luis Obispo physical education workshop in 1950. Or you can credit the passage to American football legend, Vince Lombardi, who is on record using the quote as early as his opening talk on the first day of Packer’s training camp in 1959. I’ll leave it to the football aficionados to work it out.