BizSugar.com › Marketing › Women Step Up as Mobile Users, Customers

If you’re a woman small business owner, these figures probably won’t surprise you—but they could open your eyes to a marketing opportunity you’ve been missing out on. A study by VibrantNation of women aged 45-60 found that contrary to what many marketers may think, they are major buyers and users of technology. In 2012, VibrantNation reports, these women bought more new mobile and Web-enabled devices than ever before. In addition, they bought plenty of devices for the other members of their families.