BizSugar.com › Marketing › You Don’t Need To Be #1

Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend. He quickly advised all of us consultants about it so that our clients could jump on it. At our national conference, he shared the story that one of those clients had taken action and had generated over $1,000,000 in sales! That store tried the line, sold it through well, placed a large reorder and then proceeded to take a lion’s share of the local market share. They crushed the competition. What puzzled Marc was why more clients didn’t go for it. Why would they walk away from that business? More importantly, why did other stores not even try it?