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“Q: What is this algorithmic update, who will it impact?

A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only.”

(source: search engine land)



At first glance this may not seem like a big deal. Loosing some traffic from mobile searches only. According to findings in the 2014 Mobile Path-to-Purchase study by Telmetrics and xAd, it is a big deal!