BizSugar.com › Marketing › Your Sure-Fire Guide to Retain Website Leads in 2019

Two of the biggest problems that small businesses face is generating new leads and retaining website leads — this guide will help you keep customers.

Lead generation is surely one of the most difficult challenges for marketers. Playing the field to find promising prospects for your business is a tough job, but what is even more challenging is retaining the website leads that you get.

48% of businesses agreed, in a survey, that most of their leads require long cycle nurturing with many influencers.

So yes, generating leads is important but retaining them requires equal attention.