The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market. According to Consumer Intelligence Research Partners (CIRP), there are now roughly 110 million iPhones in the US, 62 million of which are iPhone 6 or later models.
The most widely distributed single model is the iPhone 6. After that, the 5S and 6P have roughly equivalent penetration, it appears.
Confirming the fears of some Wall Street anaylsts, growth of the installed iPhone base appears to have slowed in the recent past. CIRP says average sequential growth for the past two years has been nine percent per quarter. CIRP still points out that “the US installed base of iPhone users roughly doubled from December 2013 to December 2015.”
110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
Posted by Ihya1324 under NewsFrom http://marketingland.com 3198 days ago
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