The Truth About Your Blog's Audience: The 80-20 Rule | Marketing Ninja | Small business news; tips; networking

Posted by Aaronontheweb under News
From http://www.marketing-ninja.com 6102 days ago
Made Hot by: on March 12, 2008 1:29 am

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.

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Comments

Written by JohnH
5364 days ago

I think you're right on track with this. It reminds me of a report about a year ago that discovered that online sales have gone up, not because there are more people on the web, but because the same group of people are buying more online.

I've noticed that other sites like BizSugar have become a sort of blog dump. That is, bloggers keep dumping their articles on there, but it doesn't appear that it's attracting new readers.

I'm hoping that doesn't happen with this site. I actually like the fact that articles trickle in instead of flooding the site so fast that people can't keep up. I hope that submissions pick up, but only at a rate that's in proportion to the number of new visitors.

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