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One of the earliest forms of search engine optimization or SEO took place in the 1990s. During this time, when webmasters wished to increase the Internet traffic on their website, they would submit the name and address of their website with various search engines. The search engines then would send 'spiders' to the page in order to 'crawl' it. This system used to help the search engines gain access to various other pages of the website. They would procure the relevant links and then index them.