BizSugar.com › News › Lower Your Cost of Goods to Zero: A Review of "Free" by Chris Anderson

Chris Anderson, of Long Tail fame, has done it again with Free -- the book highlighting the successes of companies that use a Freemium (versus premium) model of sales. By no means does it claim that a business can survive giving away product/service indefinitely, but it is a strategy worth leveraging if it fits your biz. Anita Campbell reviews this intense and popular new book.