The incident involving Billie Joe Armstrong and Southwest Airlines indicates how social networking sites like Facebook and Twitter have made news a participatory experience. Unlike earlier, when brands and marketers had ample time to resolve a crisis situation, the real-time nature of social media calls for a quick response.
Southwest Airlines Averts PR Crisis via Social Media | Position² Blog
Posted by
Position2 under News
From http://blogs.position2.com 4811 days ago
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