BizSugar.com › News › Strategic Planning Best Practice 10 – Future Focus | StrategyDriven

Today’s rapidly changing marketplace environment presents a daunting challenge to executives and managers. Gone are the days when a company’s competitive advantage could be leveraged to bring it untold riches year after year. Technology and the phenomenon of the flattening world have created a new market environment in which an organization innovates one day only to see its unique creations commoditized the next.