BizSugar.com › News › The Impact of Social Media Influencers on Brands | Position² Blog

The online marketing world is constantly evolving, making the process of reaching and selling to customers more challenging than before. The change in customers’ buying behavior and the frequent mushrooming of networking sites mean marketers are under constant pressure to find new ways of disseminating information. For these marketers, influencer marketing is a highly efficient and relatively inexpensive way to strengthen their foothold and standout in an overcrowded and dynamic online marketplace.