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In May last year, Mary Meeker of Kleiner Perkins relayed at the Code conference that half the world’s population has access to the internet, doubling from just ten years previous. In addition, more smartphones are being purchased than ever before – and the time people spend on them has leapt from 20 minutes in 2008 to 3 hours 20 minutes in 2018. The average time spent using digital media across the globe is now just shy of six hours a day.