BizSugar.com › News › Why we shouldn’t be surprised that Google has introduced mobile friendliness as a ranking factor

It was announced at the end of last month that Google has finally introduced mobile friendliness as a ranking factor, meaning websites will now be ranked according to their mobile compatibility. But, this change should not have come as a shock, the search engine giant had previously made it clear that they have been constantly working to ensure that mobile users receive the best service possible when accessing the search engine from their mobile. And it makes perfect sense for Google to introduce these new changes to their rankings. After all, Google wants to offer the best experience to users and if we are accessing Google from a mobile phone, why would it want to show a slow, poorly responsive website?