BizSugar.com › Online Marketing › RELATIONSHIP MANAGEMENT RULE #1: BE FAST LIKE A RABBIT!

Relationship management is not a marketing strategy. It is the only strategy. Everything you do within your company from operations to sales to customer service, should all be about the relationship. It’s not a separate piece to be tacked on, it should permeate your entire culture. Everyone needs to know the importance of relationship management…right down to shipping. And what’s the number one thing customers look for in an experience with your brand when there’s a problem? Your quick response.