BizSugar.com › Online Marketing › 10 Best Practices for Writing an Effective Ad Copy

For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the desired results if your ad copy is poorly written and unable to attract the attention of readers (target audience). A well written ad copy not only attracts more clicks but also helps in reducing the campaign costs by improving the overall quality score of the keyword.