BizSugar.com › Online Marketing › 10 Tips on Writing Content That Engages Mobile Readers

People aren’t reading your site because they want to be frustrated, confused or irritated. They’re reading it because they want to be entertained, informed and distracted. That doesn’t mean you can’t deal with important or complicated points, but it does mean you’ve got to present them in an easily understood and accessible format. In other words, don’t dumb it down. Instead, open it up. If you can do that you’ll find your mobile readers engaged and excited to return to your site.