BizSugar.com › Online Marketing › 13 ways to help your company's blog or web site be an authority figure

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web.

Think about your company for a second. What ever widget you sell you want your customers to think of you as the best, most knowledgeable company out there, right? Same with the Web. Similar to your online marketing efforts, you want your customers to see you as the leader in your industry, and you want that brand attribute to come through in all of your online visibility, including your Web site.