BizSugar.com › Online Marketing › 3 B2B SEO Assumptions You Should Never Make

You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your competition is doing or assume you aren’t missing the mark in some way.