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3 Simple eCommerce Success tips to drive more online sales and convert visitors who may not have purchased the first time around.

Online sales are soaring, driven by the growth of Amazon, but small businesses are also benefiting from the success of larger e-commerce companies. U.S. e-commerce sales are on track to increase 16 percent in 2018 to reach $526.09 billion and account for over 10 percent of total retail sales, eMarketer projects. Amazon alone generated 44 percent of total online sales last year, accounting for 4 percent of all U.S. retail sales, according to One Click Retail.