BizSugar.com › Online Marketing › 3 Onsite SEO Basics

n their rush to move on to the latest and greatest in SEO, link building and content marketing tactics, many site owners fail to get the onsite SEO basics squared away 100%. I tell my clients that an SEO campaign is much like building a house—without a strong foundation the rest of your work isn’t going to be as beneficial as it could/should be. In my opinion, a great SEO campaign has to start with optimizing your website. Although other professionals might disagree and say link building should be started right away, my thought is why would you want to build links to a site that isn’t ready for the visitors?