3 Tips for Remarketing Offers

Posted by robertbrady under Online Marketing
From http://www.clixmarketing.com 3405 days ago
Made Hot by: businessluv on July 24, 2015 12:11 pm

How do you get someone to click your remarketing ad? You know they visited your site before, so what else can you offer? Here are 3 tips for coming up with the answer to those questions.

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Comments

Written by LoginRadius
3400 days ago

Hi Robert

First thing first, Great article you have shared here! Remarketing is an important part of digital marketing as it brings back those users who left your website without getting converted. The tips you have mentioned here play important role in this process.

Ankur

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Written by robertbrady
3403 days ago

Compared to traditional display, remarketing is more expensive (since they're more qualified) but in search the costs are fairly close. The "discount" for going after broad keywords is mitigated by the higher bid knowing they're more qualified. That's my take on it.

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Written by robertbrady
3403 days ago

Yes, a consumer could feel "chased" around, but there are settings for frequency caps so that a user only sees the ad X number of times each day. Also, this has become such a common practice that I feel it's generally accepted.

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Written by lyceum
3403 days ago

Robert: Thank for your input! How much does a retargeting ad cost, compared with a traditional online ad?

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Written by robertbrady
3403 days ago

Remarketing Lists for Search Audiences. Basically it means that your ads show on search, but only for people who have been to your site before. You can therefore bid on more generic keywords (that were probably not cost effective to a mass audience) knowing the person has been to your site before.

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Written by lyceum
3403 days ago

Robert, Thanks for the answer! It sounds like an interesting way of marketing. When could remarketing activities be "too much"? Couldn't the potential customer start to feel "chased" around the net? ;)

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Written by lyceum
3403 days ago

Robert: What is RSLA standing for?

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