BizSugar.com › Online Marketing › 3 Ways to Measure Online Ads Beyond the Click

Historically, clicks and click-through rates (CTR) have acted as the standard measurement for online banner campaigns. However, as consumers click on banners less and less, advertisers are encouraged to look beyond the click to measure success. With so much technology arising in the online space, advertisers should focus on other metrics that tell a story and show real ROI.