BizSugar.com › Online Marketing › 30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you could be limiting your chance for success.