BizSugar.com › Online Marketing › 3rd Pillar: How Content Marketing Helps Practices Improve Their Brand\'s Online Presence

Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them.

Content being created and distributed under this marketing approach differ from the usual marketing content like the digital ad copies. That’s because the former content type, unlike the latter one, doesn’t explicitly pitch for products or services, rather provide relevant and useful content to your audience (patients) to help them solve their issues. Oftentimes, they contain a smartly interwoven call-to-action (CTA) for encouraging users to take a desired converting action.