Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes inbound marketing?
4 Types of Inbound Marketing
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4924 days ago
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