BizSugar.com › Online Marketing › 5 Content Marketing Tools and Techniques to Keep Your Online Business On Top of Its Game

By Ayodeji

First of all, the whole content marketing…what actually is it? Although I’m not here to define things, I just want to make sure we’re on the same page, so here’s my personal way of understanding content marketing: It’s a range of activities revolving around promoting your website (or online business) by creating and spreading the best quality content you are capable of producing.

In essence, content marketing is marketing through content (as Captain Obvious would put it).

Anyway, I’m one of those people who think that everything (and I do mean EVERYTHING) can be improved by modern tools that technology brings to us every year. Therefore, here are 5 tools and techniques that can help you with your content marketing efforts.