BizSugar.com › Online Marketing › 5 Copywriting Tips from ContentClear Marketing

Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. “I really take a scientific approach to make sure I’m advising my clients with the latest findings on what really works best. There are always exceptions, but why not start with what has been tested and proven to work best and then take it from there,” says Pam. So what does this scientific approach look like?