BizSugar.com › Online Marketing › 5 Creative Ways to Use Live Chat Software for Marketing

Did you know that live chat can be utilized for marketing, especially inbound marketing? If you have an established online marketing strategy and live chat isn’t part of that mix, you need to read this post on how live chat can help marketing. But first, let’s define the tasks of marketing vs. sales when it comes to helping the businesses generate more customers and see where live chat can help. In a typical company with clearly defined marketing and sales teams, the marketing funnel ends where the sales funnel begins. This is the handover of MQL lead or marketing-qualified leads to sales, which in turn aims to convert these leads to buyers. That means, the tasks around marketing are all about nurturing leads in a way they’ll be receptive to selling by the time they’re turned over to sales.