BizSugar.com › Online Marketing › 5 Essential Rules for Featuring Guest Bloggers

Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound to become thought leaders in their own right. Unfortunately, there are also a lot of “bloggers” out there looking for nothing more than to promote their own services, with entries filled with awkward keywords and spam-worthy links. As you begin adding guest writers to your editorial calendar, keep these five rules in mind to ensure that you make the best choices for your blog.