BizSugar.com › Online Marketing › 5 holiday healthcare marketing mistakes practices must avoid

Patients’ interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing. The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of giving. To make the most of your holiday healthcare marketing, read on for common mistakes doctors and dentists make around the holidays and how to avoid them.