BizSugar.com › Online Marketing › 5 Methods to Use LTV to Your Advantage for Your Ecommerce Store

When having a business, it's not about getting one sale and keeping it moving. You want a business that caters to a specific audience that breeds an environment for a lifetime of sales. It's better to have 100 customers that buy 100 items worth of your product than 10,000 impulse shoppers who buy one item. What keeps your core audience coming back for more? This is why you need to think of multiple avenues to come up with a lifetime value (LTV) for the longevity of your brand.