5 Must-Read Tips for B2B Search Marketing

Posted by WayneLiew under Online Marketing
From http://www.toprankblog.com 5467 days ago
Made Hot by: MarciaB2B on December 7, 2009 6:18 pm

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer.

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Comments

Written by MarciaB2B
5466 days ago

This article makes an important point that B2B businesses often overlook:

5. B2B search marketing efforts have to speak to multiple entities within a business. Unlike B2C purchases, B2B purchases involve different stakeholders within a company. Each stakeholder comes to the site with a different set of expectations.

If you aren't speaking to all the possible stakeholders, your message will miss the mark.

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