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DJ Waldow is the Digital Marketing Evangelist at Marketo. Marketo builds marketing automation software. I’ve known DJ for a few years now. He is full of energy and knows his stuff.

His book on email marketing is a must read and so is his blog.

Of course, I have some questions for DJ Waldow. I hope you enjoy the answers as much as I did…

Question One – Email Marketing

You’ve been with some of the biggest names in email marketing and written one of the best books out there on email marketing. What advice would you give to someone just starting out with an email marketing campaign?