BizSugar.com › Online Marketing › 5 Reasons Your Organization Needs a Blog

As a social tool a blog is a great way to build relationships with customers and prospects. It is a way for marketers to remove the mask and be transparent. In addition to the social benefits blogging can also offer, there are also other marketing advantages. If you don’t already have a company blog here are five great reasons to start one. According to Hubspot’s Blog Study and Technorati’s 2009 State of the Blogosphere Report blogs can offer organizations: