BizSugar.com › Online Marketing › 5 Ways to Improve Social Media for SEO

Social media and SEO shouldn’t be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its “trust” which can be conveyed through social media. If content is actively being shared, liked, re-tweeted, etc., the search engines take note and consider it to be valuable. The search engines want to rank what people want to see and social media activity is a good indicator of that. Therefore, it’s important to consider SEO when executing social media activities.