BizSugar.com › Online Marketing › 5 Ways to Improve Your PPC Campaigns

5 Ways to Improve Your PPC Campaigns


#1) Create Separate Campaigns for Search and Display Networks



When advertising your product/service on Google Adwords, it’s recommended that you create separate campaigns for the Search and Display Networks. Formerly known as the Content Network, the Display Network consists of thousands upon thousands of websites that are affiliated with Google. The Search Network, on the other hand, consists of Google Search, Google Maps, YouTube, and a few hundred large websites like AOL.