6 Customer Journey Mapping Examples: How UX Pros Do It

Posted by amabaie under Online Marketing
From https://conversionxl.com 2623 days ago
Made Hot by: NolanGreen on September 23, 2017 4:09 pm

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer journey maps.

This article will draw processes and customer journey mapping examples from experts in the field, and you’ll hopefully walk away with a real and clear picture of how to do it on your own.