BizSugar.com › Online Marketing › 6 Essential Updates for Email Best Practices

Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways to reach and engage customers. In fact, best practices for email marketing have simply changed to include the opportunities provided by social engagement. Lyris recently compiled some updated best practices for email marketing. Here are six easy ways they found to improve your engagement with customers via email.