With the introduction of BMM a little over a year ago we’ve seen a shift in the way most AdWords managers use keyword match types. I’ve been lately asked a lot about how different match types should be used, so in this post I’m revealing some of my own ways for match type management in my AdWords campaigns.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!