BizSugar.com › Online Marketing › 6 Ways to Optimize Your Ecommerce Site for Higher Conversions

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales.