BizSugar.com › Online Marketing › 7 Data-Backed Reasons to Ramp Up Google Business Reviews in 2017

Google business reviews and reviews in general matter more than ever before.

Consumers are turning to them more often to make purchasing decisions, they trust them more, and they’re actively reviewing businesses on a more frequent basis.

A recent 2016 study by BrightLocal on local customer reviews backs these findings up (and many more).

The survey reveals some interesting trends in customer review behavior from 2010 to 2016 (the study has been conducted in 2010, 2013, 2014, 2015, and 2016).