BizSugar.com › Online Marketing › 7 Illustrations of How Topical Links Impact SEO, in Theory and Practice - Moz

Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including topical relevance. In this post, we examine how this may impact your ranking.